What makes you stand out? What sets you apart from everyone else trying to do the same thing you are? In any field you have to be memorable and that takes something that helps you to stand out over the competition. If you are a photographer then that may simply be giving the proofs away for free.
In my line of work there are lots of opportunities for some special effects in video and most people would charge for every little thing for a video but my plan is to become excellent at delivering these extra services as efficiently as I can and keeping the cost down for the client. I want to provide the greatest quality I can and not have to charge extra for every single feature.
What are you doing different in your line of work? Leave a comment and tell us about it.